Privacy policy

Privacy Policy — d.P. Studio NYC

Last Updated: 9/1/26

d.P. Studio NYC ("we," "us," "our") operates dpstudionyc.com and d-p-studio-nyc.myshopify.com (the "Site"). This Privacy Policy explains what information we collect, how we use it, and the choices you have.

This is a working draft. It should be reviewed by an attorney familiar with e-commerce, TCPA (text messaging), and California privacy law (CCPA/CPRA) before publishing, and updated to match your actual practices exactly.

1. Information We Collect

We collect information you provide directly to us, including:

  • Contact information: name, email address, phone number, shipping and billing address
  • Order information: items purchased, sizing and customization details, payment information (processed securely by our payment provider — we do not store full card numbers)
  • Communications: messages you send us via email, contact forms, or text message
  • Marketing opt-ins: your email address (for email marketing) and phone number (for SMS/text marketing), when you sign up

We also automatically collect certain information when you visit our Site, including device information, IP address, browser type, pages viewed, and how you interact with the Site, using cookies and similar tracking technologies (see Section 3).

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders, including custom design requests
  • Communicate with you about your order, including confirmations, shipping updates, and design approvals
  • Send marketing communications by email and text message, if you've opted in, including promotions, product updates, and cart reminder messages
  • Improve our Site, products, and customer experience
  • Detect and prevent fraud
  • Comply with legal obligations

3. Cookies, Tracking Technologies & Abandoned Cart Messages

Our Site uses cookies and similar tracking technologies to operate and improve the Site, remember your preferences, and support our marketing.

Abandoned Cart Tracking: d.P. Studio NYC's website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages by text message and email.

You can control cookies through your browser settings, though disabling cookies may affect how the Site functions.

4. Text Message (SMS) Marketing

If you opt in to receive text messages from d.P. Studio NYC (for example, through a signup form, checkout, or pop-up), you consent to receive marketing text messages, including order updates, promotions, and cart reminder messages, sent using automated technology.

  • Consent is not a condition of purchase.
  • Message and data rates may apply. Message frequency varies.
  • You can opt out at any time by replying STOP to any text message. Reply HELP for assistance.
  • We use your phone number solely to send you the messages you've opted into and related account/order communications. Your phone number is not shared with third parties for their own independent marketing purposes.

5. How We Share Information

We share information with service providers who help us operate our business, including:

  • Payment processing: Shopify Payments and related payment processors, to securely process transactions
  • Shipping: shipping carriers, to deliver your order
  • Email & SMS marketing: Klaviyo, to send marketing emails and text messages you've opted into
  • Advertising: Meta (Facebook/Instagram) and Google, to show you relevant ads and measure ad performance. These platforms may use cookies or similar technology to receive information about your activity on our Site.

We do not sell your personal information to third parties for money.

The above data sharing excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may also disclose information if required by law, or to protect the rights, property, or safety of d.P. Studio NYC, our customers, or others.

6. Location Information

We do not collect precise location data (such as GPS location) or offer location-based services. We use standard IP-address-based location information only to determine appropriate currency, language, and estimated shipping options — this is a routine function of our e-commerce platform and is not used to track your movements or for location-based advertising.

7. Your U.S. State Privacy Rights

Depending on where you live, you may have rights under state privacy laws (including California, Colorado, Connecticut, Virginia, and others) regarding your personal information, including the right to:

  • Know what personal information we collect about you
  • Request deletion of your personal information
  • Opt out of the "sale" or "sharing" of your personal information, or of "targeted advertising," as those terms are defined under applicable state law

How this applies to us: we share information (such as cookie and browsing data) with advertising partners like Meta and Google to show you more relevant ads on other websites. Depending on your state, this may be considered a "sale," "sharing," or "targeted advertising" under applicable law, even though we do not sell your information for money.

Global Privacy Control (GPC): if you visit our Site with the Global Privacy Control opt-out signal enabled in your browser, we will treat this as a request to opt out of activity that may be considered a "sale" or "sharing" of your personal information, or targeted advertising, for the device and browser you used to visit our Site.

To exercise any of these rights, email us at info@dpstudionyc.com. We will not discriminate against you for exercising your privacy rights.

(Note: which specific rights and obligations formally apply can depend on your revenue and data-volume thresholds in each state — worth confirming the exact scope with an attorney. This section is written to match the Global Privacy Control / opt-out language already built into your Shopify theme, so the two stay consistent.)

8. Your Choices

  • Email marketing: unsubscribe using the link in any marketing email
  • Text marketing: reply STOP to any marketing text
  • Access or deletion: email info@dpstudionyc.com to request a copy of your information or ask us to delete it, subject to legal recordkeeping requirements (e.g., order/tax records)

9. Children's Privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

10. Data Retention

We retain your information for as long as needed to fulfill the purposes described in this policy, including order fulfillment, tax and accounting requirements, and marketing (until you opt out).

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent revision.

12. Contact Us

d.P. Studio NYC South Bronx, New York info@dpstudionyc.com (201) 389-8153